Food Service
We run food-service operations directly — from menu planning through procurement, kitchen operations, and channel expansion.

What We Operate
Food Service starts with menu and product planning, then continues through ingredient sourcing, procurement, and building out kitchen and operating processes. We own both the planning and the execution.
We manage operations across multiple delivery and sales channels, and use operating data to support brand operation and expansion.
Operating Capabilities
- Menu and product planning
- Ingredient sourcing and procurement
- Kitchen and operating-process setup
- Delivery/sales-channel operations
- Brand operations support
- Data-driven expansion review
Operating Brand
이불속 (Ibulsok)
Ibulsok is the operating brand where JP International's Food Service capability is applied in practice — menu planning, ingredient sourcing, kitchen operations, and delivery-marketplace operations, validating the Food Service operating system in a real business.
Food Service Operating Pipeline
Opportunity / Concept
We review the market opportunity and define the operating concept and direction.
Menu & Product Planning
We plan the menu and product lineup and shape it to fit the operating purpose.
Sourcing & Procurement
We review ingredients and supply sources and set up the procurement structure.
Kitchen & Operations Setup
We build out the kitchen environment and the operating process.
Channel Launch & Operations
We launch and manage operations across multiple delivery and sales channels.
Optimization & Expansion
We improve based on operating data and evaluate expansion opportunities.
Channel & Marketplace Operations
We handle menu listing, operations management, and order processing across multiple delivery marketplaces and sales channels, improving continuously based on channel-level operating data.