Food Brand
We develop and operate our own F&B brands.

What We Operate
JP International develops and operates its own F&B brands, covering menu and product development, cost and supply-chain management, delivery-platform operations, and continuous brand improvement based on operational data and customer response.
We manage operations across multiple delivery platforms and refine menus and operating methods using order, settlement, and customer-response data.
Operating Capabilities
- F&B brand planning and operations
- Menu and product development
- Cost and supply-chain management
- Delivery-platform operations
- Data-driven operational improvement

Our Brand
이불속Ibulsok
Delivery F&B Brand
Ibulsok is a delivery-focused F&B brand centered on chicken products. The brand continuously improves its menu, product offering, cost structure, and operations using order, settlement, and customer-response data.
Highlights
- Chicken-focused delivery brand
- Menu and product development
- Cost and supply-chain management
- Delivery-platform operations
- Improvement driven by order and settlement data
Menu Examples
Food Brand Operating Pipeline
Opportunity / Concept
We review the market opportunity and define the operating concept and direction.
Menu & Product Planning
We plan the menu and product lineup and shape it to fit the operating purpose.
Sourcing & Procurement
We review ingredients and supply sources and set up the procurement structure.
Kitchen & Operations Setup
We build out the kitchen environment and the operating process.
Channel Launch & Operations
We launch and manage operations across multiple delivery and sales channels.
Optimization & Expansion
We improve based on operating data and evaluate expansion opportunities.
Delivery-Platform Operations
We handle menu listing, operations management, and order processing across multiple delivery platforms, improving continuously based on platform-level order and settlement data.